Kairn Design Studio

Kairn Design Studio is a young industrial product design studio in the field of outdoor sports (mainly bikes and skis). With 4 Designers, the 6years old studio already got greats projects in bike industry with mostly Lapierre Cycle, safety mountain gear with ARVA, or goggles with Bollé/Cébé.

visit kairnstudio.com

visit Kairn Bike design lab page

Project Key Points:

What?

The studio's online presence.
Social network management.
Co-design of the new website,
SEO management,
Development of modules on the site,
Co-design of sub pages on key activities of the studio
Content production with photograph and motion during winter & bike activities

Why?

Studio members don't have the time to manage their digital presence.
Their website is no longer up to date,
Their communication is managed on a day-to-day basis.
The need to diversify and find new customers.
To give credibility to the image of a young studio (<5 years old) and to be attractive to potential new recruits / new partnerships

My Role

Communication at Kairn is everyone's work. The studio produces visual content almost every day that can potentially be used for its communication. My goal in this organization has been to pass on my knowledge in terms of communication and content strategy so that the studio can orchestrate its communication more harmoniously. That everyone can be autonomous in the creation of a project page, or of a communication on the networks, and that each action has an optimal impact on the image perceived on the internet (SEO, Social networks ...)

What I did

The studio's online presence.
Social network management.
Co-design of the new website,
SEO management,
Development of modules on the site,
Co-design of sub pages on key activities of the studio
Content production with photograph and motion during winter & bike activities

Results

Improvement For SEO rankings

Kairn Design Studio appears in 1st position in +10 search critera in Google. Mostly when localisation critera is specified, as the studio search to consolidate it's local implementation. Before this work, the studio was only active at the botom of these results, or in the following pages...

With Direct Impacts on Kairn Daily Life

- The business is stimulate by the new website and the new communication strategy. This change allowed Kairn to have 2 new projects directly after ( and thank to) this change during first month of this new direction.
- The number of spontaneous applications, intern applications, and other collaborations requests have significantly increased.

I learnt a lot from this

I went beyond my comfort zone working on several non mastered subjects. I've learnt to personalize the standard squarespace mock up with added CSS and JS. Learning about the logic behind... It was also challenging to work on SEO performance, but rewarding to see 'flash' results from that.